Join the movement!
Live in the Moment and Live Life to the Fullest.


The Mission

The goal of What Could Be Better?™ is to empower people to be better versions of themselves by promoting outdoor, active, and healthy lifestyles.

  • We are an Inspirational Living Company with a Passion for the Outdoors.

  • We want everyone to share in the renewal and regeneration that being in nature provides.

  • We provide a website that features personal accounts and themed apparel that promote active lifestyles.

Wear What You Do

Our apparel allow people to wear what they do, and in doing so, share what they do… creating a movement of active outdoor living.

Share Your Story  

The shared stories form a social thread for people to inspire and be inspired by a universal connection to the outdoors.

How it all started...


"In every walk with nature one receives far more than he seeks."

-  John Muir

What Could Be Better?™ started with the Shenandoah mountains, specifically the Blue Ridge. Growing up, my family would take 2 weeks every year and spend time together in the Shenandoah. Surrounded by the beauty and rolling hills of this region we were able to reconnect, away from the hustle and bustle of daily life. From an early age I've felt a strong and deep connection to the outdoors. I have always been fascinated by nature - whether by the rolling hills of the eastern mountains, the vastness of the ocean horizon, or the power of the Western snow-capped peaks. In nature I am filled with a sense of awe, inspiration, and quiet renewal.

It is from this collection of memories and experiences that the idea for What Could Be Better?® emerged - a desire to share with others the regeneration I feel in the outdoors and the renewal of mind and body it brings.

This idea has helped me during difficult times in life - when struggling with depression in my college years, working through veterinary school and its many demands, through a diagnosis of Type I Diabetes at the age of 26... WCBB? serves as a reminder that I am a part of a much greater whole and when I take the time to listen and be outdoors, I can find the strength and inspiration to be a better version of myself.  

It's my sincere wish to spread this message and share the renewal that being in nature can provide. That's my story - so check out others' stories, share your own, and wear what you do -   What Could Be Better?™

– Matt Benedick
Founder and Owner

Why “What Could Be Better?™” 

The expression "What Could Be Better?™" generally reflects a sense of contentment - that nothing could be better. For me, that is when I am active in nature. Everyone has their own WCBB?™ - It is when you feel in the groove, on top of your game, you experience an awe-inspiring moment, you are doing what you love... it is total bliss... it is peaceful.

WCBB?™ can also be thought of as a question - How can I be better?  What can I do better?  It is a proactive statement meant to encourage people to be their best versions.

Carrying out the Mission

WCBB?™ is committed to producing original, creative, and fun designs on quality apparel.  These designs highlight nature and the many activities it can provide.  We hope this inspires people to effect positive lifestyle and activity choices every day and nurtures a sense of thankfulness for all that we have. 

We proudly support our military service members and their families as well as National Parks and Wildlife Conservation efforts.

WCBB?™ Logo

The logo was inspired by the beauty of nature and all it has to offer. The sun, mountains and river form a simple, yet visually engaging representation for this company.